Retail Tech
Unified Online and In-Store Commerce for a National Retailer
A Portuguese retail group with 200+ stores needed a unified commerce platform that connected their e-commerce, POS systems, and warehouse management into a single real-time inventory view.
The challenge
The retailer operated separate systems for online and physical stores. Inventory counts were synced overnight, leading to overselling online and missed click-and-collect promises.
Returns across channels were manual and error-prone. Customer loyalty data was siloed.
Our approach
craftable designed an event-driven architecture that unified inventory across all channels in real-time. AI-augmented data mapping extracted business rules from legacy POS software.
A new API layer connected the e-commerce frontend, store POS terminals, and warehouse management system to a single source of truth. The team built a customer data platform that merged loyalty profiles across touchpoints.
98%
Inventory accuracy (up from 82%)
45%
Fewer oversells
3x
Faster returns processing
6
Months to launch