Travel & Transportation
Booking Engine Rebuild for a Multi-Brand Travel Group
A travel group operating three brands across cruise, ski, and adventure travel needed to replace their fragmented booking systems with a single, high-performance engine that could handle peak season traffic.
The challenge
Each brand ran its own booking system — different codebases, different databases, different payment flows. Customers couldn't cross-book between brands. Peak season traffic (January for ski, summer for cruises) would overwhelm individual systems. The marketing team had no unified view of customer behaviour across brands.
Our approach
craftable designed a shared booking engine with brand-specific frontends. AI-assisted code analysis mapped the business rules from all three legacy systems into a unified domain model. The new engine handled search, availability, pricing, and payment through a single API. A shared customer identity system let travellers maintain one profile across all brands. Load testing with AI-generated traffic patterns ensured the system could handle 5x peak loads.
35%
Increase in cross-brand bookings
99.9%
Uptime during peak season
50%
Reduction in infrastructure costs
10
Months to full rollout
Tech stack
Consolidating your booking systems?
We'll build one engine that powers all your brands.